Parker: “Too many people are waiting too long for a warm, safe place to call home.”
A long-abandoned Black Country brickworks is set for a major revival as Mayor Richard Parker invests £1 million to unlock the final phase of a new family housing development in Kingswinford. The funding, drawn from the Mayor’s housing allocation, will support the completion of Stallings Place on the former Ibstock Brick site — land that had stood derelict for years.
The investment enables developer Keepmoat to begin work on 115 new homes, marking the second and concluding phase of the project. When combined with the properties completed in phase one, Stallings Place will become a thriving 270-home community, offering a mix of family housing in a revitalised neighbourhood.
Crucially, around 25% of the new homes will be designated as affordable, underpinning the Mayor’s commitment to tackle the region’s acute shortage of accessible housing. The financial injection has also funded the critical land remediation needed to make the ten-football-pitch-sized former industrial site safe for development.
Mayor Parker described the scheme as both a regeneration success and a social investment. “This investment in Stallings Place will breathe new life into another derelict industrial site and provide good quality, much-needed housing for local people,” he said. “Around a quarter of these homes will be affordable, and that’s good news because too many people are waiting too long for a warm, safe place they can afford to call home. By working with partners like Keepmoat and our local councils, we can make a real difference to thousands of families across our region.”
Keepmoat, now a strategic partner of the West Midlands Combined Authority (WMCA) chaired by the Mayor, has committed to building 4,000 additional homes across the region over the next decade. The developer has already delivered major brownfield regeneration schemes, including more than 1,000 homes at Spirit Quarters in Coventry.
Shaun Fielding, regional managing director at Keepmoat West Midlands, welcomed the continued collaboration. “We’re proud to continue our partnership with the WMCA and Dudley Council as we begin delivery of the final phase at Stallings Place,” he said. “Transforming brownfield land into fantastic new communities is at the heart of what we do, and we’re excited to see this development take shape.”
Local leaders have also praised the move. Cllr Ian Bevan, cabinet member for housing and homelessness at Dudley Council, highlighted the importance of redeveloping long-neglected land. “This scheme brings back into use a large site that has lain derelict for years,” he noted. “It fits squarely with our brownfield-first strategy and will provide much-needed affordable homes for our residents.”
Work on the final phase of Stallings Place is set to begin shortly, signalling a major step forward in the region’s housing and regeneration ambitions.
